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Marketing 10e: Marketing in the 21st Century
Joel R. Evans, Ph.D., Barry Berman, Ph.D.
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Essentials of Marketing
Dana-Nicoleta Lascu, Ph.D., Kenneth E. Clow, Ph.D.
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Personal Selling: A Relationship Approach
Ronald Marks
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Reality Sales: Role Plays for the Real World
Jane Z. Sojka, Dawn R. Deeter-Schmelz
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Strategic Marketing
Syed Akhter, Ph.D.
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Strategic Marketing Communications: A Systems Approach to IMC
M. Joseph Sirgy, Ph.D., Don Rahtz
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Marketing Research: An Aid to Decision Making
Alan T. Shao, Ph.D., Kevin Zheng Zhou, Ph.D.
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Services Marketing: Operation, Management, and Strategy
Kenneth E. Clow, Ph.D., David L. Kurtz, Ph.D.
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International Marketing
Dana-Nicoleta Lascu, Ph.D.
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International Logistics: Management of International Trade Operations
Pierre A. David, Ph.D.
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| Shopper, Buyer, and Consumer Behavior, 3e |
Jay Lindquist, Ph.D., Western Michigan University
M. Joseph Sirgy, Ph.D., Virginia Polytechnic Institute and State University |
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Online Edition:
$71.25
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Paperback +
Online Edition: $89.50
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ISBN-10: 1592602339
ISBN-13: 9781592602339
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Copyright © 2006
652 Pages
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Description |
FOURTH EDITION COMING IN MAY 2008!
Click here for details
Understanding how consumers shop, buy, and consume a particular good helps marketers make effective product, price, place, and promotion decisions. To succeed in creating a marketable product, one must learn how people will use and consume the product. This knowledge guides product development and positioning decisions—decisions fundamental to marketing strategy. In the third edition of Shopper, Buyer, and Consumer Behavior, Jay Lindquist and Joe Sirgy combine a strong theoretical base with practical marketing management applications to show students how consumers’ decision-making and actions inform the marketing process. The third edition was thoroughly updated and includes a new chapter on market research and cases at the end of the text.
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