Reality Sales: Role Plays for the Real World
Jane Z. Sojka, Dawn R. Deeter-Schmelz

Marketing 10e: Marketing in the 21st Century
Joel R. Evans, Ph.D., Barry Berman, Ph.D.

Essentials of Marketing
Dana-Nicoleta Lascu, Ph.D., Kenneth E. Clow, Ph.D.

Shopper, Buyer, and Consumer Behavior
Jay Lindquist, Ph.D., M. Joseph Sirgy, Ph.D.

Services Marketing: Operation, Management, and Strategy
Kenneth E. Clow, Ph.D., David L. Kurtz, Ph.D.

Strategic Marketing Communications: A Systems Approach to IMC
M. Joseph Sirgy, Ph.D., Don Rahtz

Marketing Research: An Aid to Decision Making
Alan T. Shao, Ph.D., Kevin Zheng Zhou, Ph.D.

Strategic Marketing
Syed Akhter, Ph.D.

International Marketing
Dana-Nicoleta Lascu, Ph.D.

International Logistics: Management of International Trade Operations
Pierre A. David, Ph.D.