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		Description
		Table of Contents
		Features and Benefits
		Supplements
		Author Information


	Essentials of Marketing Dana-Nicoleta Lascu, Ph.D., Kenneth E. Clow, Ph.D.

	Marketing 10e: Marketing in the 21st Century Joel R. Evans, Ph.D., Barry Berman, Ph.D.

	Shopper, Buyer, and Consumer Behavior Jay Lindquist, Ph.D., M. Joseph Sirgy, Ph.D.

	Personal Selling: A Relationship Approach Ronald Marks

	Reality Sales: Role Plays for the Real World Jane Z. Sojka, Dawn R. Deeter-Schmelz

	Marketing Research: An Aid to Decision Making Alan T. Shao, Ph.D., Kevin Zheng Zhou, Ph.D.

	International Marketing Dana-Nicoleta Lascu, Ph.D.

	Strategic Marketing Syed Akhter, Ph.D.

	Strategic Marketing Communications: A Systems Approach to IMC M. Joseph Sirgy, Ph.D., Don Rahtz

	International Logistics: Management of International Trade Operations Pierre A. David, Ph.D.

Services Marketing: Operation, Management, and Strategy, 2e

Kenneth E. Clow, Ph.D., University of Louisiana at Monroe
David L. Kurtz, Ph.D., University of Arkansas

Online Edition: $86.50

Paperback +
Online Edition: $106.00

ISBN-10: 1592600476
ISBN-13: 9781592600472

Description

Operating a service is very different from operating a manufacturing plant or a retail store. Marketing a service also requires a different approach than the marketing of tennis shoes, cola drinks, or a sporting good store. Services Marketing provides the information and develops the skills necessary to understand and take advantage of that unique skill.


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