User:
Password:
Login
Home Instructors Students Bookstores About Us Support
About this Title
View Demo Chapter

Accounting Information Systems: A Practitioner Emphasis
Cynthia D. Heagy, Ph.D., Constance M. Lehmann, Ph.D.

Business: Principles, Guidelines, and Practices
John Ivancevich, DBA, Thomas N. Duening, Ph.D.

Essentials of Marketing
Dana-Nicoleta Lascu, Ph.D., Kenneth E. Clow, Ph.D.

International Marketing
Dana-Nicoleta Lascu, Ph.D.

Internet Marketing: Integrating Online and Offline Strategies
Mary Lou Roberts

Marketing 10e: Marketing in the 21st Century
Joel R. Evans, Ph.D., Barry Berman, Ph.D.

Marketing Research: An Aid to Decision Making
Alan T. Shao, Ph.D., Kevin Zheng Zhou, Ph.D.

Modern Marketing Research: Concepts, Methods, and Cases
Fred Feinberg, Ph.D, Thomas Kinnear, Ph.D, James Taylor, Ph.D

Strategic Marketing
Syed Akhter, Ph.D.

Strategic Marketing Communications: A Systems Approach to IMC
M. Joseph Sirgy, Ph.D., Don Rahtz

Shopper, Buyer, and Consumer Behavior, 4e
Jay Lindquist, Ph.D., Western Michigan University
M. Joseph Sirgy, Ph.D., Virginia Polytechnic Institute and State University

Online Edition: $129.25
ISBN-10: 1426630506
ISBN-13: 9781426630507
Copyright © 2009
680 Pages
Add to Shopping Cart
 
 
Review Online Edition Find my Rep Adopt Now
 

Description

Shopper, Buyer and Consumer Behavior at Its Best!

This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.


Sample Chapters (Adobe Acrobat Reader Required)

Get the Adobe Acrobat Reader








Table of Contents


Chapter 1 An Overview of the Foundations of Shopper, Buyer, and Consumer Behavior
Chapter 2 Problem Recognition and Information Search
Chapter 3 Alternative Evaluation and Choice
Chapter 4 Consumption and Post-Purchase Behavior
Chapter 5 Symbolic Consumption, Self-Image, and Personality
Chapter 6 Personal Values, Lifestyles, Psychographics, and Relationships
Chapter 7 Memory, Learning, Perception, and Cognition
Chapter 8 Motivation, Emotion, Mood, and Involvement
Chapter 9 Beliefs, Affect, Attitude, and Intention
Chapter 10 Communication and Persuasion
Chapter 11 Cultural Influences: Perspectives
Chapter 12 Cultural Influences: Generalizations and Cross-Cultural Perspectives
Chapter 13 Subcultural Influences
Chapter 14 Social Class and Reference Group Influences
Chapter 15 Household and Family Influences
Chapter 16 Public Policy and Consumer Advocacy
Chapter 17 Consumer Behavior and Society
Chapter 18 Organizational Buying and Diffusion of Innovation
Chapter 19 Conducting Research

Search
Copyright 2008 Atomic Dog Publishing, all rights reserved | Terms of Use | Privacy Policy
Contact Us | Authors | Frequently Asked Questions | Bookstores