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Business Protocol: Contemporary American Practice
David Robinson, Ph.D.
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Business: Principles, Guidelines, and Practices
John Ivancevich, DBA, Thomas N. Duening, Ph.D.
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Foundations of Production and Operations Management
Martin Starr, Ph.D.
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Human Resource Management: A Managerial Tool for Competitive Advantage
Lawrence Kleiman, Ph.D.
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Management: Skills, Application, Practice, and Development
John Ivancevich, DBA, Thomas N. Duening, Ph.D.
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Managing Organizations: Principles & Guidelines
Thomas N. Duening, Ph.D., John Ivancevich, DBA
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Production and Operations Management
Martin Starr, Ph.D.
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Services Marketing: Operation, Management, and Strategy
Kenneth E. Clow, Ph.D., David L. Kurtz, Ph.D.
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Small Business Management: A Planning Approach
Joel Corman, Ph.D, Robert Lussier, Lori Pennel
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Strategic Management: Theory and Practice
John A. Parnell, Ph.D.
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The Research Methods Knowledge Base
William Trochim, Ph.D., James P. Donnelly, Ph.D.
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| Strategic Management: Theory and Practice, 3e |
John A. Parnell, Ph.D., University of North Carolina at Pembroke
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Online Edition:
$112.75
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ISBN-10: 142662882X
ISBN-13: 9781426628825
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Copyright © 2009
400 Pages
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Description |
Strategic Management: Theory and Practice 3e provides a detailed, yet highly readable efficient presentation of the strategic management field. Concepts are addressed sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. This book can be used in undergraduate or graduate courses in the strategic management capstone course (traditionally called “business policy’), but it has been prepared with an undergraduate audience in mind.
Sample Chapters (Adobe Acrobat Reader Required)
Get the Adobe Acrobat Reader
NEW TO THIS EDITION:
Audio Commentaries introduce and reinforce classroom lecture. Exceptionally valuable when a course is delivered online!
Current Issues, Concepts, and Examples with extensive references to such topics as global strategy (with strong China coverage), e-strategy, and crisis management.
A Strategy Landscape chapter has been added that outlines a number of recent developments in the business world that have changed the nature of strategic management including outsourcing, offshoring, mass customization, commoditization, and e-commerce.
Strategy Execution has been expanded into two chapters in this edition, one emphasizing structure and the other emphasizing culture and leadership.
Table of Contents
Chapter 1: Fundamentals of Strategic Management
Chapter 2: The Strategy Landscape
Chapter 3: Industry Competition
Chapter 4: External Environment
Chapter 5: The Organization
Chapter 6: Corporate-Level Strategies
Chapter 7: Business Unit Strategies
Chapter 8: Functional Strategies
Chapter 9: Strategy Formulation
Chapter 10: Strategy Execution: Structure
Chapter 11: Strategy Execution: Strategic Change, Culture, and Leadership
Chapter 12: Strategic Control |
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