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Strategic Marketing Communications: A Systems Approach to IMC
M. Joseph Sirgy, Ph.D., Don Rahtz

Marketing 10e: Marketing in the 21st Century
Joel R. Evans, Ph.D., Barry Berman, Ph.D.

Essentials of Marketing
Dana-Nicoleta Lascu, Ph.D., Kenneth E. Clow, Ph.D.

Personal Selling: A Relationship Approach
Ronald Marks

Reality Sales: Role Plays for the Real World
Jane Z. Sojka, Dawn R. Deeter-Schmelz

Shopper, Buyer, and Consumer Behavior
Jay Lindquist, Ph.D., M. Joseph Sirgy, Ph.D.

Marketing Research: An Aid to Decision Making
Alan T. Shao, Ph.D., Kevin Zheng Zhou, Ph.D.

Services Marketing: Operation, Management, and Strategy
Kenneth E. Clow, Ph.D., David L. Kurtz, Ph.D.

International Marketing
Dana-Nicoleta Lascu, Ph.D.

International Logistics: Management of International Trade Operations
Pierre A. David, Ph.D.

Strategic Marketing, 1e
Syed Akhter, Ph.D., Marquette University 
 

Online Edition: $65.00
ISBN-10: 1592602398
ISBN-13: 9781592602391
Copyright © 2006
188 Pages
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Description

Strategic Marketing provides the tools and techniques for students to approach any marketing challenge with confidence. Readers learn the essential kinds of analysis for marketing and put their findings into use through strategies for a variety of global and local markets, including e-marketing. Coverage of ethics and good business practices complete the package.

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