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Essentials of Marketing
Dana-Nicoleta Lascu, Ph.D., Kenneth E. Clow, Ph.D.

Marketing 10e: Marketing in the 21st Century
Joel R. Evans, Ph.D., Barry Berman, Ph.D.

Shopper, Buyer, and Consumer Behavior
Jay Lindquist, Ph.D., M. Joseph Sirgy, Ph.D.

Personal Selling: A Relationship Approach
Ronald Marks

Reality Sales: Role Plays for the Real World
Jane Z. Sojka, Dawn R. Deeter-Schmelz

Marketing Research: An Aid to Decision Making
Alan T. Shao, Ph.D., Kevin Zheng Zhou, Ph.D.

International Marketing
Dana-Nicoleta Lascu, Ph.D.

Strategic Marketing
Syed Akhter, Ph.D.

Strategic Marketing Communications: A Systems Approach to IMC
M. Joseph Sirgy, Ph.D., Don Rahtz

International Logistics: Management of International Trade Operations
Pierre A. David, Ph.D.

Services Marketing: Operation, Management, and Strategy, 2e
Kenneth E. Clow, Ph.D., University of Louisiana at Monroe
David L. Kurtz, Ph.D., University of Arkansas

Online Edition: $92.00
ISBN-10: 1592600476
ISBN-13: 9781592600472
Copyright © 2003
460 Pages
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Operating a service is very different from operating a manufacturing plant or a retail store. Marketing a service also requires a different approach than the marketing of tennis shoes, cola drinks, or a sporting good store. Services Marketing provides the information and develops the skills necessary to understand and take advantage of that unique skill.

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